Big 12 sends cease and desist to ESPN

Today, Pete Thamel of Yahoo Sports reported that the Big 12 conference has sent a cease and desist to ESPN.

On the surface this looks like it might have something to do with TV and media rights. Big 12 is FOX and the SEC, who took Oklahoma and Texas, is ESPN. So like maybe that would make sense? Maybe the SEC and ESPN told Oklahoma and Texas about all the media and TV rights they would have and how much extra dollars they would make off of joining the SEC. According to the Big 12 this is exactly what they are claiming.

Does It Make Sense?

Ok, so this makes sense. So the Big 12 is losing TV money because now they will be with the SEC and ESPN.  ESPN, of course, denied this and called bullshit.  BUT, the Big 12 does have a point. They are angry because ESPN is essentially writing off the conference and predicting where the other teams would go.  To be honest, I would probably have sent a cease and desist to ESPN too.

Bob Bowlsby, Big 12 Commissioner, told Yahoo Sports this:

This is 100% true. ESPN has been playing games and predicting where the rest of Big 12 will go and they have every right to do so. BUT, all the other Power 5 conferences have media rights with ESPN. I think that is where Bowlsby is mad and where he believes his cease and desist was necessary.

Whatever happens with the Big 12 and ESPN should be interested. I think the Big 12 has a point and is just trying to protect themselves from folding, and you can’t blame them.

-John (Uncle_mac4)

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