The Ball Family had discussions over the weekend about folding @bigballerbrand and anything associated with Alan Foster. Story coming shortly on ESPN.
— Ramona Shelburne (@ramonashelburne) March 25, 2019
Man, I would hate to see LaVar go out like this.
Last year, we saw the rise of Lakers point guard Lonzo Ball’s family shoe company, Big Baller Brand. Primarily headed by his father LaVar, BBB was promoted to be one of the top dogs in their field. But in recent weeks, we’ve seen scandal surround the family business, with a possible end in sight.
If you recall, the Ball family parted ways with one of the company’s co-founders just last week over his apparent criminal record and a missing $1.5 million. Since those ties were severed, Ball has began to distance himself from the company, most notably with this post on his Instagram:
Lonzo Ball has deleted and removed all “Big Baller Brand” posts from his Instagram page. He has posted a famous #Nike quote on his last Instagram post, “It’s only a crazy dream until you do it.” #BBB pic.twitter.com/iuUedfsFV2
— NYSportsCast (@NYSportCast) March 23, 2019
Lonzo Ball and his family had talks over weekend about folding Big Baller Brand, per @ramonashelburne. @ZO2_ changed his Instagram profile picture to a baby photo of him wearing Nike 👀 pic.twitter.com/IERijtXzfe
— SportsCenter (@SportsCenter) March 25, 2019
With Ball clearly aligning himself to Nike this weekend, all signs point to BBB tanking sooner rather than later, considering the fact that he’s the only pro to wear the brand. Ball may not be living up to his potential just yet, but he’s still one of the most marketable players in the NBA. It would probably be in the best interest of both sides here to strike some sort of deal.
And if there was any doubt BBB is heading downhill, here’s a video of Lonzo’s manager dumping his kicks in the trash earlier today:
Looks like it’s over for Big Baller Brand! Lonzo Ball’s manager is on IG dumping his BBB sneakers 🚮
— Yahoo Sports NBA (@YahooSportsNBA) March 25, 2019
It’s sad to see this company come to an end from a content standpoint, but let’s be honest, who the hell actually bought these products? Talk about the biggest scam of all-time. But if I know LaVar Ball, he’s going to bounce back from this ten fold. Anyone who can convince a bunch of people to spend that much money on shitty shoes has my respect.
-Nick Cherico (@CouchGuyCherico)