Big Baller Brand is Falling Apart at the Seams

Man, I would hate to see LaVar go out like this.

Last year, we saw the rise of Lakers point guard Lonzo Ball’s family shoe company, Big Baller Brand. Primarily headed by his father LaVar, BBB was promoted to be one of the top dogs in their field. But in recent weeks, we’ve seen scandal surround the family business, with a possible end in sight.

If you recall, the Ball family parted ways with one of the company’s co-founders just last week over his apparent criminal record and a missing $1.5 million. Since those ties were severed, Ball has began to distance himself from the company, most notably with this post on his Instagram:

With Ball clearly aligning himself to Nike this weekend, all signs point to BBB tanking sooner rather than later, considering the fact that he’s the only pro to wear the brand. Ball may not be living up to his potential just yet, but he’s still one of the most marketable players in the NBA. It would probably be in the best interest of both sides here to strike some sort of deal.

And if there was any doubt BBB is heading downhill, here’s a video of Lonzo’s manager dumping his kicks in the trash earlier today:

It’s sad to see this company come to an end from a content standpoint, but let’s be honest, who the hell actually bought these products? Talk about the biggest scam of all-time. But if I know LaVar Ball, he’s going to bounce back from this ten fold. Anyone who can convince a bunch of people to spend that much money on shitty shoes has my respect.

-Nick Cherico (@CouchGuyCherico)

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